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Five Reasons to Stage Your Home

 Posted by Mary Mickiewicz on February 7, 2014 at 4:25 PM

The concept of “home staging” has been around for a number of years now, but some sellers may not yet realize that preparing their home for sale isn’t just an option, it is a necessity. Similar to sprucing up a used car before listing it for sale, most homes require a good clean and polish before they are placed on the market. Home staging experts agree on several more reasons to stage before you sell:

1. Staging helps sell homes faster. A National Association of Realtors survey found that the longer a home stays on the market, the further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less; than list price; and 24 weeks averaged more than 10% less than list price.

2. Staging investments won’t break the bank. According to other home staging statistics, an average expenditure of $575 for simple cleaning, decluttering, lightening and brightening provides a return of over $2,400 on the sale price of an average home, which is more than a 400% return on investment.

3. Staging provides a market advantage. According to the National Association of Realtors, over 90% of buyers search for homes online before they decide which to visit.  Online real estate videos and photos that reflect nicely staged rooms provide a true advantage over competitors.

4. Staging creates appeal. Residential buyers tend to make emotional decisions when they decide to purchase a home. The potential residence should feel like home as they walk through. Many buyers are simply unable to envision relaxing or raising a family in a home that is dirty, cluttered or in disrepair.

5. Staged homes generate better selling price. According to a National Association of Realtors survey, homes that sold after 4 weeks on the market sold for 6% less than those which sold in the first four weeks. Improving the appearance of your home can help speed up the sale, especially when the home is priced right.

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